Avid's rethinking content creation about 30 years ago set a new standard. Their groundbreaking non-linear editor was the first to digitize video. It has reshaped the media sector and continues to set the bar high. Avid is currently revamping its entire media value chain with cutting-edge technologies for creating, managing, managing, supplying, and monetizing films, television shows, and music.

More than a million users and thousands of media companies can tell amazing stories and build better organizations using their tools and platforms. Avid enables aspiring artists, creative professionals, production staff, and media corporations thrive in the digital age with enhanced collaboration, advanced automation, end-to-end integration, and workflow orchestration. Avid is trusted by the world's most famous media businesses, teams, and brilliant artists in the fields of film, television, and music to entertain, inform, teach, and enlighten their audiences.